Client Case Study

Offering Tree

CLIENT TYPE:

Wellness Business Software

Services:

→ Strategy
→ UX/UI Design
→ Platform/Product Consulting
→ Template Design
→ Web Redesign

Offering Tree (OT) is an all-inclusive marketing platform geared towards the wellness professional’s business needs—making them an ideal client for the Good Karma Works team! Serving over 1,500 businesses, we knew by improving their platform, we had an opportunity to make a big impact.

When we first connected back in 2021, the OT team expressed that their clients, often not tech-savvy, experienced frustration with the page builder and desired a more intuitive, flexible, and feature-rich platform. The goal was to enhance the overall user experience, retain existing customers, and attract new ones by making the website builder easier to use.

About Offering Tree:

Offering Tree is an all-in-one software that gives wellness professionals the digital tools they need to grow their business. Backed by educational resources and a supportive community, Offering Tree clients can get launched online quickly, set up a class schedule and build out on-demand libraries, ultimately allowing them to spend more time doing what they love and less time dealing with tech.

” I literally set my site up in like two days. It was so user-friendly! The templates were easy to work with and made setting up a breeze. It was actually easier than the Wix and Squarespace websites I’ve done before. ”

—TIFFANY G, OT CLIENT

offering tree strategy

Platform Review & Improvements

We first conducted an in-depth review of the page builder from a developer, UX/UI designer, and user perspective. By analyzing competitor platforms and industry standards, we provided a breakdown of actionable items ordered by priority/difficulty. We participated in beta testing to ensure quality and helped establish a hierarchy for the platform, including global settings, pre-designed sections and color palettes to enhance the user experience.

Page Builder Design

From the get go, we wanted to make the Offering Tree native pagebuilder more intuitive & easier to use for both new and existing clients. We identified the following areas to focus on:

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PAGE TEMPLATES

We knew that by building out flexible page templates that were already professionally styled, they’d not only have an easier time but would result in a more beautiful finished product. We based these on on the core audience: individuals (yoga, dance, pilates), studios and fitness instructors.

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NEW MENU/FOOTER DESIGNS

With only one option for the top menu and footer, we instantly knew we wanted to offer more flexibility on the styling of these so clients could further personalize the site to fit their brand. We focused on additional features like a font-only logo option, an announcement bar and a secondary footer menu.

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PREDESIGNED SECTIONS

Lastly, in combination with building out the page templates, we also identified the core sections that most wellness entrepreneurs need to get their website’s up and running. Because of our industry niche in wellness, this was something that came natural to us.

Website Redesign

Homepage Redesign

The homepage redesign aimed to visually communicate the value of OfferingTree’s platform while staying true to their brand. We modernized the design, highlighted client experiences and core features, and showcased new client websites across various industries. Custom iconography and graphics were created to elevate the page design and effectively highlight platform features.

Feature Page Redesign

We built the Feature page as a template that could be duplicated and reused by the OT team to highlight all core features of the platform. We replaced stock photography with actual client examples and mockups of the backend along with testimonials from the OT community.

OfferingTree feature page design

Feature Page Redesign

We built the Feature page as a template that could be duplicated and reused by the OT team to highlight all core features of the platform. We replaced stock photography with actual client examples and mockups of the backend along with testimonials from the OT community.

” Working with Angela and Rachel was incredibly easy. They took our vision and made it real. Our new pages have only been up for a couple of weeks, and conversion rates are already on the rise! “

—ALAINA BERGAN, OT MARKETING SPECIALIST

Continued Collaboration:

These enhancements have led to increased client satisfaction and attraction of new users to the platform. GKW continues to support the Offering Tree community with webinars and website audits, ensuring ongoing support and improvements.

We stand behind their platform as a standout all-in-one platform for wellness professionals or studios looking for a no-fuss setup. Sign up and try a 14-day free trial and receive 50% off your first 3-months.

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