Client Case Study
Offering Tree
CLIENT TYPE:
Wellness Business Software
Services:
→ Strategy
→ UX/UI Design
→ Platform/Product Consulting
→ Template Design
→ Web Redesign
Offering Tree (OT) is an all-inclusive marketing platform geared towards the wellness professional’s business needs—making them an ideal client for the Good Karma Works team! Serving over 1,500 businesses, we knew by improving their platform, we had an opportunity to make a big impact.
When we first connected back in 2021, the OT team expressed that their clients, often not tech-savvy, experienced frustration with the page builder and desired a more intuitive, flexible, and feature-rich platform. The goal was to enhance the overall user experience, retain existing customers, and attract new ones by making the website builder easier to use.
About Offering Tree:
Offering Tree is an all-in-one software that gives wellness professionals the digital tools they need to grow their business. Backed by educational resources and a supportive community, Offering Tree clients can get launched online quickly, set up a class schedule and build out on-demand libraries, ultimately allowing them to spend more time doing what they love and less time dealing with tech.
" I literally set my site up in like two days. It was so user-friendly! The templates were easy to work with and made setting up a breeze. It was actually easier than the Wix and Squarespace websites I’ve done before. ”
—TIFFANY G, OT CLIENT
Platform Review & Improvements
We first conducted an in-depth review of the page builder from a developer, UX/UI designer, and user perspective. By analyzing competitor platforms and industry standards, we provided a breakdown of actionable items ordered by priority/difficulty. We participated in beta testing to ensure quality and helped establish a hierarchy for the platform, including global settings, pre-designed sections and color palettes to enhance the user experience.
Page Builder Design
From the get go, we wanted to make the Offering Tree native pagebuilder more intuitive & easier to use for both new and existing clients. We identified the following areas to focus on:
PAGE TEMPLATES
We knew that by building out flexible page templates that were already professionally styled, they'd not only have an easier time but would result in a more beautiful finished product. We based these on on the core audience: individuals (yoga, dance, pilates), studios and fitness instructors.
NEW MENU/FOOTER DESIGNS
With only one option for the top menu and footer, we instantly knew we wanted to offer more flexibility on the styling of these so clients could further personalize the site to fit their brand. We focused on additional features like a font-only logo option, an announcement bar and a secondary footer menu.
PREDESIGNED SECTIONS
Lastly, in combination with building out the page templates, we also identified the core sections that most wellness entrepreneurs need to get their website's up and running. Because of our industry niche in wellness, this was something that came natural to us.
Website Redesign
Homepage Redesign
The homepage redesign aimed to visually communicate the value of OfferingTree's platform while staying true to their brand. We modernized the design, highlighted client experiences and core features, and showcased new client websites across various industries. Custom iconography and graphics were created to elevate the page design and effectively highlight platform features.
Feature Page Redesign
We built the Feature page as a template that could be duplicated and reused by the OT team to highlight all core features of the platform. We replaced stock photography with actual client examples and mockups of the backend along with testimonials from the OT community.
Feature Page Redesign
We built the Feature page as a template that could be duplicated and reused by the OT team to highlight all core features of the platform. We replaced stock photography with actual client examples and mockups of the backend along with testimonials from the OT community.
" Working with Angela and Rachel was incredibly easy. They took our vision and made it real. Our new pages have only been up for a couple of weeks, and conversion rates are already on the rise! "
—ALAINA BERGAN, OT MARKETING SPECIALIST
Continued Collaboration + Results:
These enhancements have significantly boosted client satisfaction and attracted new users to the platform. In fact, within the first month after redesigning the Homepage and Features pages, OfferingTree saw a 50% increase in conversions for free trial signups.
GKW is now restructuring the OfferingTree blog to enhance content engagement. Our team also continues to support the OfferingTree community through webinars and website audits, ensuring ongoing improvements and valuable insights.
We firmly believe in OfferingTree as a top-tier, all-in-one platform for wellness professionals and studios seeking a hassle-free setup. Sign up today for a 14-day free trial and enjoy 50% off your first three months!
